Lifecycle Communications Manager (Remote - Work from Anywhere)

Strategy & Planning:

• Design and map the end-to-end member lifecycle journey.
• Develop a multi-channel communication strategy to engage and retain members.
• Create the roadmap for testing, experimentation, and learning to continuously improve performance.

Execution & Management:

• Build, manage, and optimize automated and personalized communication campaigns.
• Partner with the content team to create compelling, on-brand copy tailored to different cohorts, behaviors, and channels.

Analysis & Reporting:

• Define and track key performance indicators (KPIs) like open rates, click-through rates, conversion, and churn.
• Analyze campaign performance and user data to identify insights and opportunities for optimization.