Director, Ominichannel and Digital Marketing

Digital & Omnichannel Foundation:

• Evaluate, select, and operationalize CRM, marketing automation, analytics platforms, content management systems (CMS).
• Establish UX/UI standards across all digital properties, ensuring intuitive navigation, accessibility compliance, and consistent brand experience.
• Oversee owned, earned, and paid digital ecosystem (websites, CRM, email, paid media, SEO/SEM, social, programmatic) to ensure channel integration and continuous performance optimization.

Media, Content & Engagement Strategy:

• Build audience targeting, segmentation, and personalization strategies leveraging 1P (first‑party) and 3P (third‑party) data through healthcare data partnerships and privacy-safe activation methods.
• Design personalized, insight-driven content strategies and modular assets to support omnichannel engagement across HCP and patient journeys.
• Own digital and omnichannel budgets, including scenario planning, investment allocation, forecasting, and ROI measurement.

Insights, Analytics & Measurement:

• Drive development of KPIs, dashboards and measurement frameworks; define leading/lagging indicators for launch.
• Translate data into actionable insights and next‑step recommendations that inform brand strategy and commercial planning.

Cross-Functional Leadership & Vendor management:

• Build and oversee the vendor/agency ecosystem required for launch success; define scopes, operating cadences, and quality benchmarks.
• Serve as a strategic partner to the field teams, ensuring omnichannel insights and digital resources support field effectiveness.