Middle User Acquisition Manager (Promova)

Launch and manage ad campaigns in Meta, TikTok, and other platforms to acquire new users. Manage and optimize large advertising budgets to hit ROMI and profitability targets. Continuously test and refine creatives, targeting, geographies, bids, and budgets. Track performance metrics, analyze results, and generate actionable insights. Experiment with new traffic channels, product funnels, and campaign types until profitable. Research market and competitors to inform creative and product strategies. Collaborate with cross-functional teams to improve unit economics and scaling potential.