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Growth, Pipeline, and Revenue:
- Own marketing’s contribution to pipeline and revenue, with accountability across all stages of the funnel.
- Develop and execute demand generation and ABM strategies that support sales-led growth.
- Regularly review pipeline performance, campaign impact, and ROI with Sales and Growth leadership.
Product Marketing and Positioning:
- Own core positioning, messaging, and value propositions across channels.
- Translate customer insights, product capabilities, and market dynamics into compelling narratives.
- Develop sales enablement materials including pitch decks, case studies, and competitive insights.
ABM, Events, and Brand:
- Lead Sharebite’s ABM strategy across named accounts in close partnership with Sales.
- Own hosted and sponsored event strategy from concept through execution and follow-up.
- Build creative, differentiated campaigns that cut through in a competitive B2B landscape.
Sharebite
Sharebite is the leading meal benefits platform built exclusively for companies to feed their employees. The platform streamlines ordering & billing requirements with every meal resulting in a donation to combat food insecurity. Sharebite has donated over 15 million meals and has been recognized as Inc. Magazine's Best in Business, Fast Company's Best Workplaces for Innovators, and Inc 5000's Fastest Growing Companies.