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About the Job:
- Define and scale LaunchDarkly’s digital demand strategy.
- Operate as a central partner across Demand Generation, Lifecycle, Web, Product Marketing, Marketing Operations, SDR, and Sales.
- Translate company and GTM strategy into integrated digital plans.
Responsibilities:
- Develop comprehensive media plans and digital investment strategies.
- Own pipeline, revenue contribution, and efficiency outcomes for digital demand.
- Make decisions on where to invest, scale, or pull back across paid, organic, and AI-mediated channels.
Qualifications:
- 12+ years of experience in digital demand or growth leadership.
- Proven success leading multi-function teams in a B2B SaaS environment.
- Strong command of digital analytics and attribution.
LaunchDarkly
LaunchDarkly's platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. At LaunchDarkly, we believe in the power of teams and we're building a team that is humble, open, collaborative, respectful and kind.