Manager, Demand Generation (B2C Lead Generation)

About the Role:

• Own the execution and optimization of top-of-funnel demand generation across multiple channels.
• Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
• Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals.

What you’ll bring:

• A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media.
• Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue.
• Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact.

Why Wealthsimple?

• Top-tier health benefits and life insurance.
• Long-term group savings with employer match using our Wealthsimple for Business platform.
• 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days.