Director of Growth

Growth Strategy & Demand Generation:

• Own Yondr’s end to end growth strategy across all business segments.
• Develop integrated growth plans that align paid, organic, website, email, and social into a unified funnel.
• Translate brand strategy into measurable acquisition, conversion and retention programs.

Paid Media Ownership (All Channels):

• Own all paid advertising, including Paid Social, Paid Search, Display, retargeting and emerging platforms.
• Manage paid media agency.
• Set performance benchmarks, budgets, and testing roadmaps.

Organic & Paid Social Media Strategy:

• Own both organic and paid social as one system.
• Ensure organic social feeds performance insights into a paid strategy and vice versa.
• Oversee social media agency & content calendar.

Website, CRO, & SEO:

• Own the website as Yondr’s primary conversion engine for consumers.
• Redesign and optimize site architecture.
• Improve conversion paths.