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Core Responsibilities:
- Lead the execution and optimization of all paid digital campaigns across Google Ads (including LSAs), Meta, and YouTube.
- Drive growth in ROAS and lead quality through sophisticated bid management, targeting, and ongoing creative testing.
- Own the marketing measurement and reporting cadence; deliver clear insights on budget pacing and channel tradeoffs to leadership.
Web, SEO & AI Search Visibility:
- Own the corporate website and landing page ecosystem; optimize for UX, speed, and conversion rate (CRO).
- Lead organic growth strategy across traditional search and emerging AI-search discovery.
- Proactively pilot new AI tools and digital innovations to maintain a competitive edge in the home services industry.
Agency Management & Tech Stack Integration:
- Supervise external digital agencies, holding them accountable for scope, timelines, budget pacing, and lead quality.
- Own lead funnel management and data integration across our tech stack, specifically JobNimbus and GoHighLevel .
- Ensure seamless data flow between marketing platforms and our CRM to track ROI from click to completed roof.
Results Roofing
Results Roofing is a premier residential roofing company based in Dallas, TX. They have grown faster than any other roofing company in the country, generating multi-million-dollar growth in less than two years. Their ownership, sales, and operations team are comprised of individuals with diverse and unique backgrounds with a drive to cultivate more for their families, their personal legacy, and their team.