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Search Leadership & Execution:
- Own paid search activation across the Brand & Commerce LOB.
- Lead in-platform execution for high-profile clients.
- Accountable for the quality of paid search plans.
Team Leadership & Capability Development:
- Lead, mentor, and develop a team of Search Managers and Coordinators.
- Coach managers on optimization strategy and client communication.
- Foster a culture of testing and learning.
AI, GEO & Innovation Leadership:
- Actively experiment with agentic AI tools and automation.
- Develop POVs on Generative Engine Optimization (GEO).
- Drive adoption of new search features.
Goodway Group
Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. With teams in the U.S. and the UK, Goodway Group's digital strategists, media practitioners, technologists and data scientists have won awards for innovative marketing technology.