Goodway Group is a remote-first media and marketing services firm with a 90+ year history. They are a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK.
Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys aligned with the communication strategy, customer journey, and audience insights.
Understand client's business goals and customer journey to develop comprehensive Search media activation plans aligned with their goals.
Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes.