Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history that has the security of an established company combined with a start-up feel. Our diverse team of digital strategists, media practitioners, technologists and data scientists have won awards for innovative marketing technology and impactful work.
Drive measurement strategy, pull data, analyze results and provide insights and recommendations within all reporting deliverables.
Collaborate with other analysts to ensure high quality of output for all work and help procure pitch content and use supplemental data sources to dive deeper into audience behavior.
Deliver zero error work with a focus on capturing and demonstrating knowledge of our data platforms and visualization, while maintaining rigor against deliverables and collaboration.
Own the implementation of channel strategy, by defining channel and platform roles, investment allocation, and orchestration frameworks that ladder directly to business objectives.
Lead integrated media planning across full-funnel channels, ensuring strategies reflect audience insights, competitive signals, and category dynamics.
Serve as a strategic advisor to client teams, contributing clarity, foresight, and proactive guidance during planning and in-market cycles.