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What You’ll Do:

  • Own the implementation of channel strategy, by defining channel and platform roles, investment allocation, and orchestration frameworks that ladder directly to business objectives.
  • Lead integrated media planning across full-funnel channels, ensuring strategies reflect audience insights, competitive signals, and category dynamics.
  • Serve as a strategic advisor to client teams, contributing clarity, foresight, and proactive guidance during planning and in-market cycles.

How You’ll Know You’re Succeeding:

  • Channel strategies are adopted consistently and lead to strong downstream performance outcomes.
  • Integrated media plans are insight-driven, clearly rationalized, and delivered seamlessly across planning cycles.
  • Clients describe you as a strategic, articulate, and trusted partner who simplifies complexity and adds clarity.

Goodway Group

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. They are a leading data-driven and technology-enabled company with teams in the U.S. and the UK.

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