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What You’ll Do:
- Own the implementation of channel strategy, by defining channel and platform roles, investment allocation, and orchestration frameworks that ladder directly to business objectives.
- Lead integrated media planning across full-funnel channels, ensuring strategies reflect audience insights, competitive signals, and category dynamics.
- Serve as a strategic advisor to client teams, contributing clarity, foresight, and proactive guidance during planning and in-market cycles.
How You’ll Know You’re Succeeding:
- Channel strategies are adopted consistently and lead to strong downstream performance outcomes.
- Integrated media plans are insight-driven, clearly rationalized, and delivered seamlessly across planning cycles.
- Clients describe you as a strategic, articulate, and trusted partner who simplifies complexity and adds clarity.
Goodway Group
Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. They are a leading data-driven and technology-enabled company with teams in the U.S. and the UK.