The Director of Media Strategy and Planning is responsible for developing the strategic approach and leading all things media, including accurate budget control and the flow of media activity. This role will lead all planning and delivery of integrated cross-channel media plans including both digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) media.

Design and launch our offline media strategy focused on performance and customer acquisition. Map and test alternative media channels that can complement our digital growth efforts. Work closely with the Data and Growth teams to define hypotheses, run pilots, and validate impact based on conversion metrics. Develop dashboards and reporting routines to monitor media performance and ROI.