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Core Sales Enablement:
- Own the evolution and maintenance of foundational sales materials.
- Ensure assets are modular, reusable, and consistent.
- Develop and evolve assets in alignment with Client’s Sales Enablement maturity model.
Maturity Framework:
- Develop and iterate Sales Enablement maturity model outlining baseline, intermediate, and advanced capabilities.
- Identify measurable benchmarks for each Crawl, Walk, and Run stage.
- Benchmark clear criteria for progression between stages.
Seller Training & Enablement Cadence:
- Refresh, as needed, lightweight, practical enablement sessions.
- Reinforce adoption through playbooks, recorded sessions, and clear documentation.
- Enablement cadence evolves by maturity stage.
Goodway Group
Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history, which combines the security of an established company with a start-up feel. Their diverse team of digital strategists, media practitioners, technologists and data scientists have won awards for innovative marketing technology.