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Social Leadership & Execution:
- Own paid social activation quality, performance, and consistency across platforms and buying models
- Ensure social activation aligns to approved media plans, communication strategies, and audience frameworks
- Serve as the escalation point for complex platform issues, creative performance challenges, and audits
Team Leadership & Capability Development:
- Lead, mentor, and develop Social Managers and Coordinators
- Set and reinforce standards for activation, optimization, QA, and governance
- Coach managers on strategic judgment, platform fluency, and client communication
Innovation, Automation & Industry Leadership:
- Guide adoption of creative testing frameworks, automation, and emerging social formats
- Develop POVs on platform evolution, creator ecosystems, social commerce, and signal loss
- Partner with enterprise channel leadership to define guardrails and best practices
Goodway Group
Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. They have a diverse team of digital strategists, media practitioners, technologists and data scientists in the U.S. and the UK and have won awards for innovative marketing technology and inclusive remote-first places to work.