Mobile Growth Manager - CRM (Braze)

WHAT TO EXPECT:

• Dive into mobile app retention audits and CRM programs for a diverse clientele.
• Use cutting-edge mobile analytics tools to decode user behavior and craft compelling campaigns.
• Lead CRM experiments rooted in user psychology and collaborate with clients on growth strategies.

WHAT YOU'LL DO:

• Implement and optimize marketing campaigns using Braze with advanced segmentation and targeting.
• Personalize content dynamically using liquid logic and manage custom attributes in Braze.
• Analyze campaign performance, generate insights, and provide technical support and training on Braze.

WHAT YOU'LL NEED:

• Experience with A/B testing in any digital marketing channel and proficiency with Braze.
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and user psychology.