Vice President of Growth Marketing

The role involves defining and leading a growth marketing strategy across user acquisition, activation, conversion, retention, cross-sell, and upsell. You will need to build and scale the growth team, establishing processes, tech stack, analytics, and experimentation frameworks. Overseeing marketing analytics and instrumentation will be crucial, ensuring rigorous measurement and data-driven decision making. The role also requires operating hands-on when necessary, executing campaigns, and working directly with crypto-native channels and partners. Collaborating closely with product, engineering, trading operations, and brand marketing is essential, aligning growth efforts with the product roadmap.