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  • Define and lead a full growth marketing strategy across user acquisition, activation, conversion, retention, cross-sell, and upsell.
  • Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up.
  • Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making.

Marketing Analytics Crypto

18 jobs similar to Vice President of Growth Marketing

Jobs ranked by similarity.

Canada

  • Define and own KOHO’s global growth strategy.
  • Lead and scale a cross-functional growth team.
  • Own all user acquisition channels and their P&L accountability.

KOHO aims to make financial services better for every Canadian by offering financial products designed to help users spend smart, save more, and build wealth without hidden fees or predatory interest rates. They are a performance organization that values clarity, ownership, and bold thinking in a remote-first setup.

  • Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
  • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
  • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

Kraken is a mission-focused company rooted in crypto values, focused on accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

  • Lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives.
  • Design and manage a structured testing roadmap, evaluating new platforms, and optimizing early-stage performance.
  • Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition.

Kraken is a mission-focused company rooted in crypto values that accelerates the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

Shape Kraken’s presence across the social and content landscape. Shape how Kraken communicates its mission and builds cultural relevance. Translate crypto’s complexity into content people actually want to share.

Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

US

This is a strategic leadership position responsible for driving growth and adoption of a leading consumer-facing web3 wallet. You will define and execute marketing strategies that engage users, launch innovative product features, and deliver measurable impact across product lifecycles. Acting as the bridge between Product and Marketing, you will translate user insights into actionable campaigns, foster cross-team collaboration, and strengthen the brand’s presence within the crypto and web3 ecosystem.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

US Unlimited PTO

This leader will own the end-to-end strategy and execution for their function, influencing pipeline, revenue growth, and how the company shows up in the market. Build and execute cross-channel programs and GTM initiatives in partnership with Sales, Product, RevOps, and other marketing teams. Drive insights through data, analytics, experimentation, and continuous improvement frameworks.

Employ is transforming how hiring gets done with three ATS solutions and AI Companions that free recruiters from admin work and give them time for connecting with people.

$120,000–$168,000/yr
Asia

  • Lead user acquisition and engagement for the consumer app.
  • Define value proposition and shape customer segmentation.
  • Drive growth through strategic, data-driven marketing.

Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform.

US

Lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, retention, and monetisation. Partner with Marketing, Customer Support, Engineering, and Data Science to identify growth opportunities. Design and deploy growth loops, reward systems, and game mechanics that create engagement.

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence.

  • Shape experiences millions rely on to trade, invest, stake, spend, and grow their wealth.
  • Lead a team of 10 designers, work closely with PMs and engineers, and set the vision that drive clarity, speed, and quality across the Consumer portfolio.
  • Define and communicate the design vision and own the long-term UX strategy for Consumer and bring teams along with clear storytelling and crisp direction.

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.

  • Own marketing strategy and execution including positioning, messaging, channels, campaigns, and measurement.
  • Design and scale an ambassador / creator program that reliably drives usage of Boost-powered quests and incentives.
  • Partner with product, BD, and founders to feed campaign insights back into roadmap, positioning, and ecosystem strategy.

Boost is building the onchain incentives layer for crypto applications to help teams design and run incentive programs that reward real onchain actions.

Product Lead

Lolli
$120,000–$165,000/yr

  • Own the vision and strategic roadmap for the core product across mobile and integrated platforms.
  • Architect the end-to-end shopper journey and partner with UX/UI to design elegant, intuitive, and frictionless experiences.
  • Translate user needs into detailed product specifications and user stories, partnering closely with engineering.

Lolli is a leading rewards company that lets people earn Bitcoin when they shop online and in-store at over 25,000 partner merchants.

Canada

  • Drive customer acquisition, improve customer retention, and maximise revenue growth through innovative marketing strategies.
  • Implement data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth.
  • Turn insights into execution and strategy into measurable growth.

Wahed is a global fintech company with a mission to build a new financial system that is ethical, accessible, and entirely interest-free. They are building products that were once deemed impossible and driven to solve complex problems.

  • Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
  • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
  • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.

Kraken is a mission-focused company rooted in crypto values that aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

  • Drive cross-functional initiatives that enhance processes, strengthen controls, and improve operational efficiency across Product, Finance, Legal, KX, and Compliance.
  • Maintain and refine key cross-functional operations.
  • Define and track enterprise KPI targets, delivering analytic insights that inform Kraken’s strategy and shape priorities across Product and Commercial teams.

Kraken is a mission-focused company rooted in crypto values. They develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is a fully remote company with Krakenites in 70+ countries.

  • Design and lead paid and organic growth strategies.
  • Drive customer growth through ownership of digital channels.
  • Build and mentor a high-performing growth team.

Open is a modern studio designing a new way to practice wellbeing by combining a hybrid methodology with a social and engaging platform to make mindfulness achievable.

Europe 4w PTO

  • Define and execute a clear marketing and growth strategy.
  • Optimize CAC, LTV, ROMI, and growth efficiency.
  • Build marketing teams aligned to business goals.

Promova is redefining language education to make it accessible, personal, and effective. Their team of 150+ professionals blends AI-driven innovation with human expertise to create tools that help people confidently speak and embrace new cultures.

Europe

  • Lead marketing efforts that directly impact user acquisition, retention, and brand awareness.
  • Plan and execute performance marketing initiatives with clear KPIs.
  • Shape and evolve the BJAK brand voice and positioning across platforms.

BJAK is Southeast Asia’s largest digital insurance platform headquartered in Malaysia with operations in Thailand, Taiwan, and Japan.

$250,000–$300,000/yr

  • Develop and execute data-driven marketing campaigns.
  • Lead marketing strategy and growth plans that align with Splitero growth goals.
  • Build and maintain reporting to measure marketing performance.

Splitero is a company that is positioning itself as the premier partner in the home equity space. They are attracting homeowners to their innovative home equity investment product and future offerings and are a fast-paced growth-stage startup.