Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.
Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.
Build and optimize lifecycle programs across onboarding, activation, expansion, and retention. Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages. Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys.
Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do!
Shape communication with patients and advocates throughout their journey. Refine lifecycle programs and scale operational excellence across channels. Collaborate with teams to improve patient satisfaction.
Solace is a Series B startup founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and SignalFire.
Own end‑to‑end execution of lifecycle journeys for install‑base customers across channels focused on adoption, expansion, and renewal. Use customer, product usage, and billing data to define segments and tailor campaigns accordingly. Run A/B and multivariate tests on messaging, timing, triggers, and segmentation.
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally.
Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.
Kraken is a mission-focused company rooted in crypto values, focused on accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Lead the Lifecycle Center of Excellence, focusing on growth-driven use cases to sustainably grow the MAU base. Lead redesign of the new user onboarding journey to optimize activation, engagement, and conversion metrics. Create and execute resurrection/re-engagement campaigns to win back lapsed or churned users.
Fetch empowers consumers to live rewarded throughout their day and is reshaping how brands and consumers connect in the marketplace.
Define and lead a full growth marketing strategy across user acquisition, activation, conversion, retention, cross-sell, and upsell.
Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up.
Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making.
Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives.
Design and manage a structured testing roadmap, evaluating new platforms, and optimizing early-stage performance.
Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition.
Kraken is a mission-focused company rooted in crypto values that accelerates the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.
Constant Contact empowers people everywhere to pursue their dreams by giving them all the help and tools they need to grow online. They are awesome people who take ownership and make an impact with the mindset, integrity and courage of a small business owner.
Responsible for growing Kraken’s OIR program by owning the product's success, leading product strategy, roadmap, and execution.
Own the overall strategy, long-term vision, and roadmap for the Opt-In Rewards (OIR) product portfolio, driving client acquisition, engagement, and retention.
Manage projections of sources & uses for OIR products with Treasury to ensure maximum capital efficiency.
Kraken is a mission-focused company rooted in crypto values that accelerates the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Manage and collaborate with teams and oversee global lifecycle marketing campaigns. Lead the optimization of the new user onboarding process. Build a comprehensive user lifecycle management system and user segmentation framework.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.
Manage trial conversion nurtures and enterprise journey programs.
Curate and distribute customer-facing newsletters.
Monitor and build reporting of key lifecycle metrics.
AlphaSense is a market intelligence platform that helps companies remove uncertainty from decision-making. They have over 2,000 employees globally and offices in multiple countries.
Own and drive Humanitec’s marketing and GTM presence across all channels and touchpoints.
Responsible for rethinking, designing, and implementing entire customer journey from first touch to conversion.
Work closely with Product, Engineering, Sales, and Documentation to ensure Platform Engineering teams clearly understand the Humanitec Platform Orchestrator.
Humanitec is reshaping how enterprises build and run their cloud-native setups, and Humanitec is leading this transformation.
Design lifecycle marketing strategies that connect business goals to meaningful user journeys.
Develop multi-channel campaigns (SEO, GEO, email, and social) that expand reach and deepen engagement.
Implement automation, segmentation, and data-driven workflows to scale personalization.
Fueled is a leading digital strategy, design, and engineering agency. They are a 300+ person team that has designed and built hundreds of digital products and experiences for brands.
Build a marketing data ecosystem to turn data into actionable insights.
Design and implement a reliable, scalable marketing data infrastructure.
Create dashboards and visualizations to surface insights for cross-functional teams.
Kraken is a mission-focused company rooted in crypto values that accelerates the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Shape Kraken’s presence across the social and content landscape. Shape how Kraken communicates its mission and builds cultural relevance. Translate crypto’s complexity into content people actually want to share.
Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.