Lead the Lifecycle Center of Excellence, focusing on growth-driven use cases to sustainably grow the MAU base. Lead redesign of the new user onboarding journey to optimize activation, engagement, and conversion metrics. Create and execute resurrection/re-engagement campaigns to win back lapsed or churned users.
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Own end‑to‑end execution of lifecycle journeys for install‑base customers across channels focused on adoption, expansion, and renewal. Use customer, product usage, and billing data to define segments and tailor campaigns accordingly. Run A/B and multivariate tests on messaging, timing, triggers, and segmentation.
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally.
- Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
- Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
- Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.
Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.
Manage and collaborate with teams and oversee global lifecycle marketing campaigns. Lead the optimization of the new user onboarding process. Build a comprehensive user lifecycle management system and user segmentation framework.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.
Build and optimize lifecycle programs across onboarding, activation, expansion, and retention. Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages. Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys.
Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do!
Lead engagement across the Waypoints platform. Design and optimize user journeys that move people from onboarding to deep engagement. Combine storytelling, data, and experimentation to guide users through meaningful experiences.
Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle.
- Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
- Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
- Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.
Constant Contact empowers people everywhere to pursue their dreams by giving them all the help and tools they need to grow online. They are awesome people who take ownership and make an impact with the mindset, integrity and courage of a small business owner.
- Build programs that engage, retain, and grow our customer base.
- Own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.
- Build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.
Launched in 2018, Forethought offers the world’s most advanced AI agents for CX — enterprise-ready and built for every customer moment.
Shape communication with patients and advocates throughout their journey. Refine lifecycle programs and scale operational excellence across channels. Collaborate with teams to improve patient satisfaction.
Solace is a Series B startup founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and SignalFire.
- Design lifecycle marketing strategies that connect business goals to meaningful user journeys.
- Develop multi-channel campaigns (SEO, GEO, email, and social) that expand reach and deepen engagement.
- Implement automation, segmentation, and data-driven workflows to scale personalization.
Fueled is a leading digital strategy, design, and engineering agency. They are a 300+ person team that has designed and built hundreds of digital products and experiences for brands.
- Identify business goals and translate them into effective CRM marketing strategy and roadmap.
- Manage a team of CRM marketing managers, helping to prioritize work and ensuring successful outcomes.
- Use data to drive decisions around campaign optimization and performance targets.
NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer.
- Drive product adoption and engagement through scalable programs.
- Use data and automation to deliver timely messaging.
- Partner with cross-functional teams to improve customer outcomes.
Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows.
- Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
- Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
- Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.
Kraken is a mission-focused company rooted in crypto values that aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
- Drive product-led growth initiatives to accelerate user acquisition, activation, retention, and monetization.
- Analyze user data and conduct research to identify friction points and growth opportunities.
- Design and run A/B tests and experiments to validate hypotheses and optimize product funnels.
ClickUp is on a mission to make the world more productive with its all-in-one productivity platform that brings teams together to plan, track, and collaborate on any project.
- Own and optimize member engagement and activation roadmap.
- Build frictionless onboarding experiences that improve registration and exam completion.
- Design and execute A/B tests to identify improvements across the funnel.
OneImaging is solving the outdated medical imaging exam process with a concierge approach and a premium-quality radiology network of over 4,000 vetted providers.
Lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, retention, and monetisation. Partner with Marketing, Customer Support, Engineering, and Data Science to identify growth opportunities. Design and deploy growth loops, reward systems, and game mechanics that create engagement.
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence.