Source Job

$128,000–$160,000/yr
US

Own end‑to‑end execution of lifecycle journeys for install‑base customers across channels focused on adoption, expansion, and renewal. Use customer, product usage, and billing data to define segments and tailor campaigns accordingly. Run A/B and multivariate tests on messaging, timing, triggers, and segmentation.

Lifecycle Marketing CRM Growth Marketing B2B SaaS AI

20 jobs similar to Lifecycle Marketing Manager

Jobs ranked by similarity.

US

Shape communication with patients and advocates throughout their journey. Refine lifecycle programs and scale operational excellence across channels. Collaborate with teams to improve patient satisfaction.

Solace is a Series B startup founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and SignalFire.

$140,500–$204,500/yr
US

  • Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
  • Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
  • Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.

Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.

$175,857–$206,891/yr
US Unlimited PTO 20w maternity 14w paternity

Lead the Lifecycle Center of Excellence, focusing on growth-driven use cases to sustainably grow the MAU base. Lead redesign of the new user onboarding journey to optimize activation, engagement, and conversion metrics. Create and execute resurrection/re-engagement campaigns to win back lapsed or churned users.

Fetch empowers consumers to live rewarded throughout their day and is reshaping how brands and consumers connect in the marketplace.

$15,000–$180,000/yr
US Unlimited PTO

Build and optimize lifecycle programs across onboarding, activation, expansion, and retention. Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages. Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys.

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do!

US Canada

  • Build programs that engage, retain, and grow our customer base.
  • Own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.
  • Build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.

Launched in 2018, Forethought offers the world’s most advanced AI agents for CX — enterprise-ready and built for every customer moment.

US

  • Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
  • Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
  • Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.

Constant Contact empowers people everywhere to pursue their dreams by giving them all the help and tools they need to grow online. They are awesome people who take ownership and make an impact with the mindset, integrity and courage of a small business owner.

$100,000–$115,000/yr
US Unlimited PTO

  • Drive product adoption and engagement through scalable programs.
  • Use data and automation to deliver timely messaging.
  • Partner with cross-functional teams to improve customer outcomes.

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows.

$90,000–$124,000/yr
US

  • Manage trial conversion nurtures and enterprise journey programs.
  • Curate and distribute customer-facing newsletters.
  • Monitor and build reporting of key lifecycle metrics.

AlphaSense is a market intelligence platform that helps companies remove uncertainty from decision-making. They have over 2,000 employees globally and offices in multiple countries.

Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO). Develop and maintain complex audience segments using customer data across multiple platforms. Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.

Sia is a next-generation, global management consulting group that combines strategy and management capabilities with data science and creativity.

Lead engagement across the Waypoints platform. Design and optimize user journeys that move people from onboarding to deep engagement. Combine storytelling, data, and experimentation to guide users through meaningful experiences.

Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle.

US Unlimited PTO

  • Identify business goals and translate them into effective CRM marketing strategy and roadmap.
  • Manage a team of CRM marketing managers, helping to prioritize work and ensuring successful outcomes.
  • Use data to drive decisions around campaign optimization and performance targets.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer.

  • Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
  • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
  • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.

Kraken is a mission-focused company rooted in crypto values that aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

Americas EMEA

  • Design lifecycle marketing strategies that connect business goals to meaningful user journeys.
  • Develop multi-channel campaigns (SEO, GEO, email, and social) that expand reach and deepen engagement.
  • Implement automation, segmentation, and data-driven workflows to scale personalization.

Fueled is a leading digital strategy, design, and engineering agency. They are a 300+ person team that has designed and built hundreds of digital products and experiences for brands.

Own the full customer engagement ecosystem including onboarding, adoption, value delivery, outcomes, renewal, and strategic expansion. Build a next generation of hybrid CSM-strategists who function like growth operators and define the future of how customers adopt AI-powered marketing. Partner closely with Product, Engineering, Content Production, and Community teams to translate customer insights into improvements, trainings, and repeatable playbooks.

GrowthX is building the modern growth engine for marketing teams and has grown from concept to eight-figure annual revenue since its launch in 2024.

US

  • Lead, coach, and develop a high-performing team of CSM Managers and Senior CSM ICs, setting clear expectations, goals, and development plans.
  • Build a culture of accountability, customer-first thinking, and collaboration with adjacent teams (Implementation, Support, Product, Sales, RevOps).
  • Champion adoption of HighLevel’s AI-powered features (including Employee AI and conversation/automation tools) as core levers for value and stickiness.

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With over 1,500 team members across 15+ countries, they operate in a global, remote-first environment, building a global community rooted in creativity, collaboration, and impact.

Asia

Manage and collaborate with teams and oversee global lifecycle marketing campaigns. Lead the optimization of the new user onboarding process. Build a comprehensive user lifecycle management system and user segmentation framework.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

$100,000–$125,000/yr

  • Lead the go-to-market strategy for new products and features.
  • Build lifecycle journeys and product education experiences that guide users.
  • Surface customer insights, use cases, and usage patterns that shape positioning and roadmap decisions.

At Wave, we help small businesses to thrive so the heart of our communities beats stronger.

$105,000–$124,000/yr
US

Own the implementation, configuration, and ongoing optimization of Gainsight. Design and manage customer engagement programs, including in-app journeys, email campaigns, and lifecycle workflows. Train and enable CS and Operations teams on using Gainsight effectively.

Hazel Health & Little Otter have joined forces to deliver comprehensive services to the children and families we serve.

North America 4w PTO

Support larger Go-To-Market initiatives, ensuring smooth launch and campaign execution. Act as an AI-native marketer, automating key workflows for faster delivery. Lead smaller growth initiatives by shaping positioning and executing go-to-market plans.

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money.

Latin America

  • Execute and optimize email campaigns across CRM platforms.
  • Design automated lifecycle journeys using triggers and conditional logic.
  • Analyze key metrics to uncover trends and improvement opportunities.

EX Squared LATAM partners with innovative, digital-first companies to build high-impact remote teams across Latin America.