Job Description
Campaign Execution & Management: Manage dynamic content, personalization rules, and decision logic within customer journeys. Develop scalable processes and documentation for campaign deployment, QA, journey orchestration, and reporting workflows. Act as the internal expert on Adobe Journey Optimizer, ensuring best practices.
Audience Management & Segmentation: Leverage behavioral, transactional, and demographic data to refine targeting strategies and improve engagement. Maintain complex audience segments using customer data across multiple platforms. Strong knowledge of segmentation strategies and audience management across diverse data sets and platforms.
Strategic Thought Leadership: Translate high-level business goals into CRM and lifecycle strategies. Provide strategic input on channel mix, message cadence, segmentation frameworks, and testing plans. Collaborate with cross-functional partners to align retention efforts with broader business objectives.
About Sia
Sia is a next-generation, global management consulting group that combines strategy and management capabilities with data science and creativity.