Email Marketing Operations Generalist

Campaign Execution:

• Build, test, and deploy email campaigns across CRM platforms.
• Ensure segmentation accuracy and proper quality assurance.
• Implement effective A/B testing strategies.

Lifecycle Management:

• Design automated lifecycle journeys for onboarding, reactivation, and loyalty programs.
• Translate lifecycle strategy into automated flows using triggers and conditional logic.
• Optimize campaigns using data to drive engagement and revenue.

Data & Analytics:

• Manage data and audience segmentation to support personalization and targeting.
• Monitor performance metrics like deliverability and engagement rates.
• Derive insights from campaign data to optimize email strategies.

Collaboration:

• Work with marketing, creative, and analytics teams.
• Ensure cohesive execution and continuous refinement of lifecycle initiatives.
• Champion email best practices including deliverability, compliance, and creative optimization.