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About the Role:
- Enhance customer activation, adoption, and retention.
- Collaborate cross-functionally to execute marketing strategies.
- Understand customer journey mapping, segmentation, and personalization.
Who You Are:
- 5+ years of experience in customer marketing in B2B SaaS.
- Experience in customer journey mapping with customer success, sales, marketing, and product teams.
- Strong data analytics skills and excellent communication skills.
What You’ll Do:
- Manage trial conversion nurtures and enterprise journey programs.
- Curate and distribute customer-facing newsletters.
- Cultivate a deep understanding of customer needs and copywrite post-sale communications.
Responsibilities:
- Regularly evaluate and report on the effectiveness of lifecycle marketing.
- Ensure all activities adhere to brand voice and legal requirements.
- Utilize data to segment and target customers.
AlphaSense
AlphaSense is a market intelligence platform that helps companies remove uncertainty from decision-making. They have over 2,000 employees globally and offices in multiple countries.