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$90,000–$124,000/yr
US

  • Manage trial conversion nurtures and enterprise journey programs.
  • Curate and distribute customer-facing newsletters.
  • Monitor and build reporting of key lifecycle metrics.

Marketing Automation Data Analytics Email Marketing Stakeholder Management

20 jobs similar to Lifecycle Marketing Manager

Jobs ranked by similarity.

$128,000–$160,000/yr
US

Own end‑to‑end execution of lifecycle journeys for install‑base customers across channels focused on adoption, expansion, and renewal. Use customer, product usage, and billing data to define segments and tailor campaigns accordingly. Run A/B and multivariate tests on messaging, timing, triggers, and segmentation.

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally.

US Canada

  • Build programs that engage, retain, and grow our customer base.
  • Own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.
  • Build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.

Launched in 2018, Forethought offers the world’s most advanced AI agents for CX — enterprise-ready and built for every customer moment.

US

  • Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
  • Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
  • Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.

Constant Contact empowers people everywhere to pursue their dreams by giving them all the help and tools they need to grow online. They are awesome people who take ownership and make an impact with the mindset, integrity and courage of a small business owner.

$15,000–$180,000/yr
US Unlimited PTO

Build and optimize lifecycle programs across onboarding, activation, expansion, and retention. Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages. Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys.

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do!

$140,500–$204,500/yr
US

  • Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
  • Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
  • Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.

Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.

US Unlimited PTO

  • Identify business goals and translate them into effective CRM marketing strategy and roadmap.
  • Manage a team of CRM marketing managers, helping to prioritize work and ensuring successful outcomes.
  • Use data to drive decisions around campaign optimization and performance targets.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer.

US

Shape communication with patients and advocates throughout their journey. Refine lifecycle programs and scale operational excellence across channels. Collaborate with teams to improve patient satisfaction.

Solace is a Series B startup founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and SignalFire.

$100,000–$115,000/yr
US Unlimited PTO

  • Drive product adoption and engagement through scalable programs.
  • Use data and automation to deliver timely messaging.
  • Partner with cross-functional teams to improve customer outcomes.

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows.

US

  • Own end-to-end customer lifecycle management—from onboarding through renewal and expansion.
  • Manage a portfolio of enterprise accounts with tailored engagement strategies based on customer needs, scale, and growth potential.
  • Conduct strategic success planning, stakeholder mapping, and executive business reviews.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates and shares this shortlist directly with the hiring company.

Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO). Develop and maintain complex audience segments using customer data across multiple platforms. Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.

Sia is a next-generation, global management consulting group that combines strategy and management capabilities with data science and creativity.

Europe

  • Take charge of the entire customer lifecycle, from initial setup to renewal.
  • Develop and maintain strong relationships with key stakeholders to fully grasp their needs and guarantee their success.
  • Create educational content for our help center and online resources to better support our users.

airfocus by Lucid is the world’s first modular product management and roadmapping platform. They are a hybrid workplace that supports a healthy work-life balance and thousands of users from customers like Ricoh, Good Year, and Wago.

Canada Unlimited PTO

Evolve customer engagement marketing strategic plan. Empower customers with a relevant and valuable digital experience. Support all segments of PointClickCare, navigating and influencing stakeholders to institute advocacy and engagement best practices.

PointClickCare's mission is simple: to help providers deliver exceptional care, and they reinvest a significant percentage of their revenue back into research and development.

Latin America

  • Execute and optimize email campaigns across CRM platforms.
  • Design automated lifecycle journeys using triggers and conditional logic.
  • Analyze key metrics to uncover trends and improvement opportunities.

EX Squared LATAM partners with innovative, digital-first companies to build high-impact remote teams across Latin America.

US Unlimited PTO

  • Drive CRM strategy and translate business goals into an effective CRM marketing strategy.
  • Develop and execute operational plans to onboard new users and engage a broad audience.
  • Monitor campaign performance, analyze key metrics, and provide data-driven insights for optimization.

NerdWallet is looking for a CRM Manager to manage and drive email communications for our user base and committed to pursuing and hiring a diverse workforce.

$75,000–$85,000/yr
US Unlimited PTO

  • Lead the strategy, development, and optimization of multi-channel campaigns including email, SMS, and direct mail.
  • Partner with internal teams to guide messaging, targeting, and design, ensuring alignment with client objectives.
  • Track campaign performance metrics, provide timely reporting, and identify opportunities for continuous improvement.

Scorpion is the leading provider of technology and services helping local businesses thrive by understanding market dynamics and delivering excellent customer experiences.

$175,857–$206,891/yr
US Unlimited PTO 20w maternity 14w paternity

Lead the Lifecycle Center of Excellence, focusing on growth-driven use cases to sustainably grow the MAU base. Lead redesign of the new user onboarding journey to optimize activation, engagement, and conversion metrics. Create and execute resurrection/re-engagement campaigns to win back lapsed or churned users.

Fetch empowers consumers to live rewarded throughout their day and is reshaping how brands and consumers connect in the marketplace.

North America

  • Execute multi-channel retention marketing programs across email and SMS.
  • Dive into performance data to uncover opportunities and insights to refine campaigns.
  • Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams.

Backcountry aims to supply customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments.

  • Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
  • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
  • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.

Kraken is a mission-focused company rooted in crypto values that aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

US

  • Manage day to day email execution including targeting, optimization, scheduling and coordination with the creative team.
  • Optimize existing owner touchpoints including content, cadence and creative.
  • Build customized and automated owner flows leveraging data collected during the owner onboarding process.

Hello Alice is a free, multichannel platform that helps businesses launch and grow. With a community of 1.5 million business owners, Hello Alice is building the largest network of owners in the country while tracking data and trends to increase the success rate for entrepreneurs.

$153,000–$225,000/yr
US Unlimited PTO 3w maternity 1w paternity

  • Own GRR and NRR for the AMS region, delivering improved adoption, renewals, and value realization.
  • Bring rigor to forecasting, renewals, adoption scoring, and account coverage.
  • Collaborate with Sales, Renewals, Product, Engineering, Marketing, and Enablement to drive account growth, forecast accuracy, product feedback, and customer adoption programs.

Wrike is a powerful work management platform designed for collaboration and productivity. They provide a single place to manage work, increase productivity, and allow people to focus on meaningful tasks, and are trusted by 20,000+ businesses worldwide employing over 900 innovative individuals.