Sr. Customer Engagement Marketing Manager

Strategic Planning:

• Develop strategic plans and execute programs to support customer engagement initiatives.
• Develop a roadmap for technology requirements to support development, including integrations with customer relationship tools
• Innovate and implement ideas to grow all market segment online communities' userbase of customer champions and influencers, drive engagement, and expand reach.

Collaboration:

• Build relationships, align with and influence stakeholders.
• Cross-functionally collaborate with customer-facing teams, cultivating relationships with SMEs to curate content, resources and evolve editorial calendar.

-Provide customer feedback to the upstream portfolio teams, product, etc. Product Marketing to provide upstream for product development consideration

Analysis and Improvement:

• Gather, interpret, analyze program data and provide insights/making recommendations/ finding solutions to ensure program outcomes show value and reduce churn.
• Leverage data and insights to manage performance and other KPIs - continuously optimizing and improving program performance
• Share customer response data, measurable results, and actionable insights to assist demonstrating value and impact