Source Job

$140,500–$204,500/yr
US

  • Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
  • Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
  • Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.

Lifecycle Marketing Growth Marketing CRM Braze Amplitude

20 jobs similar to Senior Lifecycle Strategy Manager

Jobs ranked by similarity.

US

Shape communication with patients and advocates throughout their journey. Refine lifecycle programs and scale operational excellence across channels. Collaborate with teams to improve patient satisfaction.

Solace is a Series B startup founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and SignalFire.

$128,000–$160,000/yr
US

Own end‑to‑end execution of lifecycle journeys for install‑base customers across channels focused on adoption, expansion, and renewal. Use customer, product usage, and billing data to define segments and tailor campaigns accordingly. Run A/B and multivariate tests on messaging, timing, triggers, and segmentation.

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally.

$175,857–$206,891/yr
US Unlimited PTO 20w maternity 14w paternity

Lead the Lifecycle Center of Excellence, focusing on growth-driven use cases to sustainably grow the MAU base. Lead redesign of the new user onboarding journey to optimize activation, engagement, and conversion metrics. Create and execute resurrection/re-engagement campaigns to win back lapsed or churned users.

Fetch empowers consumers to live rewarded throughout their day and is reshaping how brands and consumers connect in the marketplace.

US

  • Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
  • Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
  • Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.

Constant Contact empowers people everywhere to pursue their dreams by giving them all the help and tools they need to grow online. They are awesome people who take ownership and make an impact with the mindset, integrity and courage of a small business owner.

$15,000–$180,000/yr
US Unlimited PTO

Build and optimize lifecycle programs across onboarding, activation, expansion, and retention. Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages. Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys.

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do!

  • Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
  • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
  • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.

Kraken is a mission-focused company rooted in crypto values that aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

$90,000–$124,000/yr
US

  • Manage trial conversion nurtures and enterprise journey programs.
  • Curate and distribute customer-facing newsletters.
  • Monitor and build reporting of key lifecycle metrics.

AlphaSense is a market intelligence platform that helps companies remove uncertainty from decision-making. They have over 2,000 employees globally and offices in multiple countries.

Lead engagement across the Waypoints platform. Design and optimize user journeys that move people from onboarding to deep engagement. Combine storytelling, data, and experimentation to guide users through meaningful experiences.

Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle.

Asia

Manage and collaborate with teams and oversee global lifecycle marketing campaigns. Lead the optimization of the new user onboarding process. Build a comprehensive user lifecycle management system and user segmentation framework.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

US Unlimited PTO

  • Identify business goals and translate them into effective CRM marketing strategy and roadmap.
  • Manage a team of CRM marketing managers, helping to prioritize work and ensuring successful outcomes.
  • Use data to drive decisions around campaign optimization and performance targets.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer.

Americas EMEA

  • Design lifecycle marketing strategies that connect business goals to meaningful user journeys.
  • Develop multi-channel campaigns (SEO, GEO, email, and social) that expand reach and deepen engagement.
  • Implement automation, segmentation, and data-driven workflows to scale personalization.

Fueled is a leading digital strategy, design, and engineering agency. They are a 300+ person team that has designed and built hundreds of digital products and experiences for brands.

US Canada

  • Build programs that engage, retain, and grow our customer base.
  • Own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.
  • Build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.

Launched in 2018, Forethought offers the world’s most advanced AI agents for CX — enterprise-ready and built for every customer moment.

$100,000–$115,000/yr
US Unlimited PTO

  • Drive product adoption and engagement through scalable programs.
  • Use data and automation to deliver timely messaging.
  • Partner with cross-functional teams to improve customer outcomes.

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows.

Latin America

Lead the development of loyalty and retention strategies that drive long term customer value for clients. Own the end to end strategic process, from diagnosing loyalty challenges, to designing programs, propositions and membership structures. Work closely with CRM, data, and technology teams to translate loyalty strategies into actionable plans.

Massive Rocket is a high-growth Braze & Snowflake agency connecting digital marketing teams with product and engineering units.

$100,000–$125,000/yr

  • Own lifecycle design output across email, SMS, direct mail, and emerging lifecycle touchpoints.
  • Manage, prioritize, and project-manage the workload of designer VAs.
  • Partner with Brand to maintain cohesive visual expression and brand integrity.

Grüns believes that foundational nutrition should be simple and convenient for everyone, offering gummies formulated from 60 nutrient-dense and whole-food ingredients.

Latin America

  • Execute and optimize email campaigns across CRM platforms.
  • Design automated lifecycle journeys using triggers and conditional logic.
  • Analyze key metrics to uncover trends and improvement opportunities.

EX Squared LATAM partners with innovative, digital-first companies to build high-impact remote teams across Latin America.

Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO). Develop and maintain complex audience segments using customer data across multiple platforms. Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.

Sia is a next-generation, global management consulting group that combines strategy and management capabilities with data science and creativity.

US

  • Drive and scale customer success programs.
  • Strengthen forecasting, renewals, and lifecycle management.
  • Support strategic planning & territory alignment.

1Password is building the foundation for a safe, productive digital future. They innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. They have over 180,000 businesses.

$75,000–$85,000/yr
US Unlimited PTO

  • Lead the strategy, development, and optimization of multi-channel campaigns including email, SMS, and direct mail.
  • Partner with internal teams to guide messaging, targeting, and design, ensuring alignment with client objectives.
  • Track campaign performance metrics, provide timely reporting, and identify opportunities for continuous improvement.

Scorpion is the leading provider of technology and services helping local businesses thrive by understanding market dynamics and delivering excellent customer experiences.

US

  • Develop and optimize global paid media programs across channels.
  • Lead experimentation on global funnel performance to improve conversion rates.
  • Lead paid media creative testing strategies iterating messaging, concepts, and formats.

Life360's mission is to keep people close to the ones they love with their category-leading mobile app and Tile tracking devices that empower members to protect what they care about most. Life360 has more than 500 (and growing!) remote-first employees and is a Remote-First company, which means a remote work environment will be the primary experience for all employees.