Senior CRM Manager

In this role, you will be responsible for contributing to the success of the customer engagement and retention through data-driven and impactful CRM marketing strategies.

Key responsibilities:

• Identify and translate business goals into effective CRM marketing strategy and roadmap
• Drive the strategy and vision for all campaigns within area of responsibility.
• Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback

Team Management

• Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes
• Implement and optimize day-to-day processes to increase team velocity

Data and Optimization

• Use data to drive decisions around campaign optimization and performance targets
• Cascade campaign metrics, trial data, and best practices to relevant stakeholders