Source Job

US

Shape communication with patients and advocates throughout their journey. Refine lifecycle programs and scale operational excellence across channels. Collaborate with teams to improve patient satisfaction.

CRM Lifecycle Marketing A/B Testing Data Analysis

15 jobs similar to Head of Lifecycle

Jobs ranked by similarity.

$140,500–$204,500/yr
US

  • Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
  • Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
  • Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.

Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.

$128,000–$160,000/yr
US

Own end‑to‑end execution of lifecycle journeys for install‑base customers across channels focused on adoption, expansion, and renewal. Use customer, product usage, and billing data to define segments and tailor campaigns accordingly. Run A/B and multivariate tests on messaging, timing, triggers, and segmentation.

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally.

$15,000–$180,000/yr
US Unlimited PTO

Build and optimize lifecycle programs across onboarding, activation, expansion, and retention. Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages. Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys.

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do!

US

  • Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
  • Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
  • Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.

Constant Contact empowers people everywhere to pursue their dreams by giving them all the help and tools they need to grow online. They are awesome people who take ownership and make an impact with the mindset, integrity and courage of a small business owner.

$175,857–$206,891/yr
US Unlimited PTO 20w maternity 14w paternity

Lead the Lifecycle Center of Excellence, focusing on growth-driven use cases to sustainably grow the MAU base. Lead redesign of the new user onboarding journey to optimize activation, engagement, and conversion metrics. Create and execute resurrection/re-engagement campaigns to win back lapsed or churned users.

Fetch empowers consumers to live rewarded throughout their day and is reshaping how brands and consumers connect in the marketplace.

US Canada

  • Build programs that engage, retain, and grow our customer base.
  • Own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.
  • Build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.

Launched in 2018, Forethought offers the world’s most advanced AI agents for CX — enterprise-ready and built for every customer moment.

  • Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
  • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
  • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.

Kraken is a mission-focused company rooted in crypto values that aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

$90,000–$124,000/yr
US

  • Manage trial conversion nurtures and enterprise journey programs.
  • Curate and distribute customer-facing newsletters.
  • Monitor and build reporting of key lifecycle metrics.

AlphaSense is a market intelligence platform that helps companies remove uncertainty from decision-making. They have over 2,000 employees globally and offices in multiple countries.

Latin America

  • Execute and optimize email campaigns across CRM platforms.
  • Design automated lifecycle journeys using triggers and conditional logic.
  • Analyze key metrics to uncover trends and improvement opportunities.

EX Squared LATAM partners with innovative, digital-first companies to build high-impact remote teams across Latin America.

Lead engagement across the Waypoints platform. Design and optimize user journeys that move people from onboarding to deep engagement. Combine storytelling, data, and experimentation to guide users through meaningful experiences.

Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle.

US

  • Drive and scale customer success programs.
  • Strengthen forecasting, renewals, and lifecycle management.
  • Support strategic planning & territory alignment.

1Password is building the foundation for a safe, productive digital future. They innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. They have over 180,000 businesses.

Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO). Develop and maintain complex audience segments using customer data across multiple platforms. Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.

Sia is a next-generation, global management consulting group that combines strategy and management capabilities with data science and creativity.

$100,000–$115,000/yr
US Unlimited PTO

  • Drive product adoption and engagement through scalable programs.
  • Use data and automation to deliver timely messaging.
  • Partner with cross-functional teams to improve customer outcomes.

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows.

US Unlimited PTO

  • Identify business goals and translate them into effective CRM marketing strategy and roadmap.
  • Manage a team of CRM marketing managers, helping to prioritize work and ensuring successful outcomes.
  • Use data to drive decisions around campaign optimization and performance targets.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer.

$105,000–$124,000/yr
US

Own the implementation, configuration, and ongoing optimization of Gainsight. Design and manage customer engagement programs, including in-app journeys, email campaigns, and lifecycle workflows. Train and enable CS and Operations teams on using Gainsight effectively.

Hazel Health & Little Otter have joined forces to deliver comprehensive services to the children and families we serve.