Lead engagement across the Waypoints platform. Design and optimize user journeys that move people from onboarding to deep engagement. Combine storytelling, data, and experimentation to guide users through meaningful experiences.
Source Job
20 jobs similar to Lifecycle Marketing Manager (Waypoints App)
Jobs ranked by similarity.
Lead the Lifecycle Center of Excellence, focusing on growth-driven use cases to sustainably grow the MAU base. Lead redesign of the new user onboarding journey to optimize activation, engagement, and conversion metrics. Create and execute resurrection/re-engagement campaigns to win back lapsed or churned users.
Fetch empowers consumers to live rewarded throughout their day and is reshaping how brands and consumers connect in the marketplace.
Own end‑to‑end execution of lifecycle journeys for install‑base customers across channels focused on adoption, expansion, and renewal. Use customer, product usage, and billing data to define segments and tailor campaigns accordingly. Run A/B and multivariate tests on messaging, timing, triggers, and segmentation.
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally.
Own the implementation, configuration, and ongoing optimization of Gainsight. Design and manage customer engagement programs, including in-app journeys, email campaigns, and lifecycle workflows. Train and enable CS and Operations teams on using Gainsight effectively.
Hazel Health & Little Otter have joined forces to deliver comprehensive services to the children and families we serve.
- Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
- Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
- Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.
Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.
Build and optimize lifecycle programs across onboarding, activation, expansion, and retention. Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages. Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys.
Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do!
- Own and optimize member engagement and activation roadmap.
- Build frictionless onboarding experiences that improve registration and exam completion.
- Design and execute A/B tests to identify improvements across the funnel.
OneImaging is solving the outdated medical imaging exam process with a concierge approach and a premium-quality radiology network of over 4,000 vetted providers.
- Drive product-led growth initiatives to accelerate user acquisition, activation, retention, and monetization.
- Analyze user data and conduct research to identify friction points and growth opportunities.
- Design and run A/B tests and experiments to validate hypotheses and optimize product funnels.
ClickUp is on a mission to make the world more productive with its all-in-one productivity platform that brings teams together to plan, track, and collaborate on any project.
Shape communication with patients and advocates throughout their journey. Refine lifecycle programs and scale operational excellence across channels. Collaborate with teams to improve patient satisfaction.
Solace is a Series B startup founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and SignalFire.
Manage and collaborate with teams and oversee global lifecycle marketing campaigns. Lead the optimization of the new user onboarding process. Build a comprehensive user lifecycle management system and user segmentation framework.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.
- Drive product adoption and engagement through scalable programs.
- Use data and automation to deliver timely messaging.
- Partner with cross-functional teams to improve customer outcomes.
Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows.
- Manage and execute digital, email, and ABM strategies across platforms to optimize for engagement, conversion, and lead generation.
- Own the day-to-day management of email workflows, including segmentation, personalization, deliverability monitoring, and ongoing A/B testing.
- Track and analyze campaign results, create insights dashboards, and provide data-driven recommendations to improve ROI and efficiency.
Virta Health is on a mission to reverse metabolic disease in one billion people through innovations in technology, personalized nutrition, and virtual care delivery.
Take ownership of Jobgether’s full product lifecycle and help scale the AI-driven coaching and matching experience. Shape the product roadmap and work closely with engineering, data, and design. Ensure the product is built to be trustworthy and encourages users to return.
Jobgether is an AI-powered career coach and matching platform that helps people find remote and flexible jobs faster.
- Own the vision, strategy, and roadmap for agent–client collaboration across mobile and web.
- Uncover behaviors causing client engagement to drift and find solutions that pull that value back into the ecosystem.
- Partner with design and engineering to build a collaboration experience that works the way real people do.
Luxury Presence is a digital platform revolutionizing the real estate industry, offering award-winning websites, marketing solutions, and an AI-powered mobile platform. Trusted by over 80,000 real estate professionals and backed by $52.6 million in funding, they've been recognized as one of the fastest-growing companies by Inc. and BuiltIn.
- Partner with Product, Engineering, and Customer Success to define metrics and track performance.
- Lead A/B testing, funnel optimization, and retention analysis.
- Develop self-serve dashboards and reports to monitor key metrics.
Achievers offers employee recognition and rewards software that inspires employees to recognize everyone, every day, everywhere, empowering employees across 190 countries.
- Build programs that engage, retain, and grow our customer base.
- Own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.
- Build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.
Launched in 2018, Forethought offers the world’s most advanced AI agents for CX — enterprise-ready and built for every customer moment.
- Design experiences that attract, compel, and convert users to members.
- Collaborate with an Agile team with Product, Engineering, QA, and Data to deliver digital experiences.
- Drive innovation by shaping new product experiences.
Achieve is a leading digital personal finance company helping everyday people move from struggling to thriving by providing innovative, personalized financial solutions.
- Own the end-to-end customer journey across evaluation services.
- Define and execute product strategies that improve onboarding and overall satisfaction.
- Build and maintain a roadmap focused on acquisition conversion, retention, and customer success.
At My Funded Futures, we’re transforming the world of proprietary trading by giving traders the capital, tools, and community they need to succeed.
- Conduct analysis of A/B tests, including hypothesis testing.
- Build and own tools to help track progress and enable decision making.
- Provide insights and recommendations that will influence our products and future initiatives.
A Place for Mom is the leading platform guiding families through every stage of the aging journey.
- Serve as the main point of contact for approved users, answering questions and providing guidance.
- Lead the marketing strategy for the tool, including positioning, messaging, and campaign planning.
- Monitor platform usage, user behavior, and overall engagement.
FE International is not described in the job posting.
Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO). Develop and maintain complex audience segments using customer data across multiple platforms. Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.
Sia is a next-generation, global management consulting group that combines strategy and management capabilities with data science and creativity.