Responsible for growing Kraken’s OIR program by owning the product's success, leading product strategy, roadmap, and execution.
Own the overall strategy, long-term vision, and roadmap for the Opt-In Rewards (OIR) product portfolio, driving client acquisition, engagement, and retention.
Manage projections of sources & uses for OIR products with Treasury to ensure maximum capital efficiency.
Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.
Kraken is a mission-focused company rooted in crypto values, focused on accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Drive cross-functional initiatives that enhance processes, strengthen controls, and improve operational efficiency across Product, Finance, Legal, KX, and Compliance.
Maintain and refine key cross-functional operations.
Define and track enterprise KPI targets, delivering analytic insights that inform Kraken’s strategy and shape priorities across Product and Commercial teams.
Kraken is a mission-focused company rooted in crypto values. They develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is a fully remote company with Krakenites in 70+ countries.
Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.
Kraken is a mission-focused company rooted in crypto values that aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Shape experiences millions rely on to trade, invest, stake, spend, and grow their wealth.
Lead a team of 10 designers, work closely with PMs and engineers, and set the vision that drive clarity, speed, and quality across the Consumer portfolio.
Define and communicate the design vision and own the long-term UX strategy for Consumer and bring teams along with clear storytelling and crisp direction.
Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.
Accountable for the quality, speed, and effectiveness of design output.
Lead design for growth experiences spanning first-time user journeys, identity verification, and retention.
Ensure design decisions are grounded in user insight, usability testing, and data.
Kraken is a mission-focused company rooted in crypto values, committed to accelerating the global adoption of crypto, so that everyone can achieve financial freedom.
Define and lead a full growth marketing strategy across user acquisition, activation, conversion, retention, cross-sell, and upsell.
Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up.
Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making.
Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Drive go-to-market strategy for asset, wealth management, and financial settlement products.
Build clear, differentiated messaging and positioning for sophisticated institutional and wealth audiences.
Lead cross-functional GTM initiatives in partnership with Product, Sales, Marketing, and Business Leads.
Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are a diverse team of more than 600 members, united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.