Job Description
This role involves:
- Designing and implementing a robust marketing data infrastructure, ensuring data accuracy across channels.
- Developing automated dashboards and visualizations to provide insights for executives and cross-functional teams.
- Analyzing performance data to uncover drivers of acquisition, retention, and lifetime value.
- Building attribution models and cohort conversion studies to guide growth decisions.
- Collaborating with Growth Marketing, Product, and Finance to maintain a single source of truth for marketing performance.
About Kraken
Kraken is a mission-focused company rooted in crypto values that accelerates the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.