Job Description
This role will lead paid growth strategy for MrBeast.Store. The role oversees full-funnel performance marketing across paid & organic social, paid & organic search, and emerging acquisition channels, ensuring efficient scale, revenue growth, and continuous creative experimentation.
Growth Strategy & Media Leadership:
-Develop and drive an acquisition roadmap tied to drop calendar and growth goals.
-Set KPIs, track CAC, ROAS, and LTV, and optimize for both efficiency and scale.
-Build experimentation frameworks to improve performance across creative, targeting, audience segmentation and ect.
Creative Collaboration & Campaign Execution:
-Translate data into creative briefs and iterate rapidly on winning formats.
-Coordinate content needs for paid assets ahead of launches and seasonal moments.
-Partner with creative and social teams to develop performance-first concepts.
Agency & Partner Management:
-Manage contracts, budget pacing, and quarterly planning.
-Conduct weekly performance reviews and hold partners accountable to strategy, KPIs & pacing.
-Serve as primary point of contact for external media agency.
About Beast Industries
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.