Director of Performance Marketing

This role will lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing, driving scalable growth with strong ROI discipline across a nine-figure budget.

Team Management:

• Build and lead a high-performing team, manage agency partners, and oversee performance and brand paid media programs.
• Manage a team and provide guidance and mentorship.
• Partner closely with analytics to implement measurement and experimentation frameworks.

Strategy and Planning:

• Plan, forecast, and report on channel performance, scale patient starts efficiently, and continuously test creative, targeting, bidding, and new channels.
• Work on brand and awareness media strategy.
• Ensure on-brand creative, a strong martech foundation, and disciplined investment planning.

Requirements:

• 10+ years of paid media and growth marketing experience.
• Track record scaling DTC programs with $50M+ budgets.
• Experience onboarding and working with high performing external marketing agencies.