Own product positioning, messaging, and narrative for DeFi products.
Translate complex onchain mechanics into clear user-facing value propositions.
Drive ecosystem awareness and adoption through targeted campaigns.
Keyrock is a leading change-maker in the digital asset space, renowned for partnerships and innovation. With over 220 team members around the world from 42 nationalities, they operate trading on more than 80 exchanges, and working with a wide array of asset issuers.
Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches.
Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences.
Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services.
Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). Many of the world’s largest financial services institutions have also adopted Chainlink’s standards and infrastructure.
Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention.
Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Kraken is a mission-focused company rooted in crypto values. They aim to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. As a fully remote company, they have Krakenites in 70+ countries who speak over 50 languages.
Translate protocol mechanics into market-ready messaging.
Own the end-to-end narrative for protocol products.
Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives.
Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. As a diverse team of more than 600 members, they are united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Develop and execute co-marketing strategies with DeFi protocols and institutional partners to drive product adoption and volume
Lead strategy and execution for major crypto conferences and developer events, including logistics and sponsorships
Collaborate cross-functionally with BD, product, marketing, and executive stakeholders to align strategies
Figure is transforming capital markets through blockchain by combining blockchain’s transparency and efficiency with AI-driven automation. Together with their partners, they've originated over $17 billion in home equity loans (HELOCs) on their blockchain-native platform.
Design, build, and maintain scalable DeFi protocols.
Conduct market research to propose new projects.
Build smart contracts, deploy, and setup backend systems to collect data and monitor performance.
Mysten Labs is building foundational infrastructure to accelerate the adoption of decentralized protocols based on blockchain technologies. They are a remote-first team with tremendous growth potential, having raised a $300M Series B round from top Silicon Valley venture funds.
Establish Merkle Science as a thought leader in the US market and enable the sales team to meet revenue targets.
Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.
Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities.
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. They are headquartered in New York with offices in Singapore, Bangalore and London and have raised over US$27 MM from investors.