Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention.
Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Kraken is a mission-focused company rooted in crypto values. They aim to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. As a fully remote company, they have Krakenites in 70+ countries who speak over 50 languages.
Own product positioning, messaging, and narrative for DeFi products.
Translate complex onchain mechanics into clear user-facing value propositions.
Drive ecosystem awareness and adoption through targeted campaigns.
Keyrock is a leading change-maker in the digital asset space, renowned for partnerships and innovation. With over 220 team members around the world from 42 nationalities, they operate trading on more than 80 exchanges, and working with a wide array of asset issuers.
Conduct research and analysis to inform product positioning.
Collaborate with product and engineering teams for impactful launches.
Create content and campaigns to drive awareness and engagement.
Solflare is a fast-growing crypto wallet provider, aiming to make Web3 accessible. Founded in 2021, they have a team of nearly 150 people with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe, fostering a culture of curiosity, accountability, and collaboration.
Translate protocol mechanics into market-ready messaging.
Own the end-to-end narrative for protocol products.
Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives.
Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. As a diverse team of more than 600 members, they are united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Scale paid and organic acquisition while maintaining efficient CAC.
Phantom is revolutionizing how millions interact with crypto. They offer a self-custodial wallet with a unified experience across Solana, Bitcoin, Ethereum, and Polygon. They have surpassed 16 million MAUs and are trending as a Top 50 app across all categories.
Define product positioning, lead new product/feature launches, and drive adoption/retention campaigns.
Collaborate with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes.
Create launch videos, pages for new products, and marketing campaigns across email, SMS, and in-app messages.
Flex is building a finance super app for premium business owners, reimagining financial workflows and services for entrepreneurs. The company has grown revenue significantly since launching in September 2023 and aims for profitability by late 2025, targeting mid-market businesses often overlooked by fintech solutions.
Establish Merkle Science as a thought leader in the US market and enable the sales team to meet revenue targets.
Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.
Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities.
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. They are headquartered in New York with offices in Singapore, Bangalore and London and have raised over US$27 MM from investors.
Partner with R&D and marketing leadership to accelerate the growth of Wealth Management offering.
Develop the product’s value prop and our right to win in the category; build the product narrative.
Identify growth opportunities and work with a cross-functional team to bring marketing campaigns to market.
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with over 3+ million users who trust them with more than $100 billion in assets.
Own product positioning, messaging, and value propositions.
Lead end-to-end go-to-market planning for new products.
Create and maintain sales enablement assets.
Vanilla is a startup aiming to make estate planning modern and intelligent with their AI-powered platform. They bring together expertise across estate planning, wealth management, and SaaS, embracing flexibility and close connection across their distributed team.
Own the go-to-market (GTM) launch process, creating and managing cross-functional plans to ensure successful, high-impact releases.
Eve is redefining what’s possible in legal technology by empowering law firms with AI-driven solutions that elevate how they operate, serve clients, and grow. They are used by over 550+ law firms and are backed by top investors, growing quickly with a world-class team.
Develop and execute a holistic brand strategy that reflects the company’s mission, values, and long-term vision.
Define and manage the go-to-market strategy for product launches, partnerships, and ecosystem initiatives.
Build and lead the marketing function — from brand and content to growth and communications.
Veda is a vault provider and DeFi engine that enables platforms to seamlessly integrate and deploy on-chain yield products. They are focused on providing enterprise-grade integrations for modern finance, and powering many of DeFi's largest vault products reaching $6B in TVL and 100k+ users.