Senior Product Marketing Manager

Vanilla

Remote regions

US

Salary range

$165,000–$175,000/yr

Benefits

Unlimited PTO 12w maternity 4w paternity

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Product Positioning & Messaging:

  • Own product positioning, messaging, and value propositions across key personas and segments
  • Translate complex product capabilities into clear, compelling customer-facing narratives

Go-To-Market & Launches:

  • Lead end-to-end go-to-market planning for new products, features, and recurring releases
  • Partner with product management and design to influence roadmap based on market and customer insights

Sales & Revenue Enablement:

  • Create and maintain sales enablement assets (pitch decks, one-pagers, battlecards, FAQs)
  • Train Sales, Customer Success, and Customer Care teams on product value, competitive differentiation, and use cases

Vanilla

Vanilla is a startup aiming to make estate planning modern and intelligent with their AI-powered platform. They bring together expertise across estate planning, wealth management, and SaaS, embracing flexibility and close connection across their distributed team.

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