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Market Analysis & Research:
- Conduct market research to understand customer needs, industry trends, and the competitive landscape.
- Identify market opportunities and customer segments to drive product positioning and messaging.
Product Positioning & Messaging:
- Develop clear and compelling product positioning, value propositions, and messaging.
- Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, and website content.
Go-to-Market Strategy:
- Develop and execute go-to-market strategies for new product launches and feature releases.
- Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches.
Anomali
Anomali is a security operations platform that is modernizing security operations with its AI-powered Copilot. They have a cloud-native security data lake which consolidates visibility and provides speed, scale, and performance while reducing the cost of security analytics.