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Market Research:
- Independently scope and lead primary market research with key opinion leaders, referring providers, patients and families.
- Lead competitive research for new products or existing product enhancements.
- Collect market insights across internal and external stakeholders.
Product Storytelling & Positioning:
- Serve as a marketing expert on Equip's product storytelling.
- Focus on crafting compelling value propositions, differentiators, and use cases that resonate with diverse audience segments.
- Ensure consistent, cohesive messaging across all marketing channels.
Go-To-Market (GTM) Strategy:
- Collaborate closely with Commercial, Clinical, Care Operations, and Product teams to develop and support the go-to-market strategy.
- Identify and prioritize target markets, segments, and personas based on data and market insights.
- Support the launch plan for new product launches and existing product enhancements.
Equip
Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.