Remote Brand management Jobs · B2C

• Own product marketing strategy for dedicated B2C product: segmentation, positioning, messaging, and go-to-market.
• Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives.
• Improve full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused).

Jobgether is a platform that connects job seekers with companies. They use an AI-powered matching process to ensure applications are reviewed quickly and fairly, identifying top candidates for hiring companies.

• Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences, in alignment with business and growth objectives.
• Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints.
• Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing, fostering accountability, collaboration, and continuous improvement.

Equip is a virtual, evidence-based eating disorder treatment program ensuring everyone with an eating disorder can access treatment. Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.

• Develop and own product positioning and messaging frameworks to communicate the value of AI care.
• Design and execute multi-channel acquisition strategies, implementing performance marketing metrics to optimize campaigns.
• Build and mentor a high-performing marketing team, translating business goals into effective marketing strategies.

Texas General appears to be an innovative AI Care platform provider aimed at transforming healthcare accessibility. They seem to value flexible working hours and have a remote-first company culture.