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Product Marketing:
- Develop and own product positioning and messaging frameworks.
- Create narratives that communicate the value of AI care.
- Build sales enablement materials and competitive positioning.
Acquisition & Retention:
- Design and execute multi-channel acquisition strategies.
- Implement performance marketing metrics and optimize campaigns.
- Own the member journey from onboarding to retention.
Team Leadership:
- Build and mentor a high-performing marketing team.
- Translate business goals into effective marketing strategies.
- Lead creative strategy across all marketing platforms.
Texas General
Texas General appears to be an innovative AI Care platform provider aimed at transforming healthcare accessibility. They seem to value flexible working hours and have a remote-first company culture.