Similar Jobs
See allHead of Product Marketing
Jobgether
US
Product Marketing
B2B SaaS
AI
Director of Product Marketing (AI Workforce, Insights & Analytics)
RealPage
US
Product Marketing
B2B SaaS
GTM Strategy
VP, Product Marketing
6sense
US
Product Marketing
B2B SaaS
MarTech
Senior Product Marketing Manager
Joist AI
US
Product Marketing
B2B SaaS
AI
Senior Product Marketing Manager, AI
Circle
Global
Product Marketing
Messaging
Copywriting
Key Responsibilities:
- Guide, create, and deliver differentiated positioning, messaging, and buyer personas.
- Lead development of AI-informed messaging frameworks and leverage generative AI tools.
- Support and influence GTM strategy and execution aligned to product/domain ownership.
Skills & Experience:
- 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS.
- 5-7+ years in product marketing leadership roles.
- Demonstrated track record of driving successful enterprise GTM strategies with measurable revenue impact.
Performance Based Success Criteria:
- Develop deep understanding of Varicent’s portfolio, ICP, GTM motions, and competitive landscape.
- Audit and refine positioning, messaging, personas, and enablement for assigned product(s).
- Establish baseline GTM KPIs/OKRs tied to pipeline influence, win rates, and enablement adoption.
Varicent
Varicent is transforming the Sales Performance Management (SPM) market, redefining how organizations achieve revenue success. Its SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies and maximize seller performance.