Director of Product Marketing (AI Workforce, Insights & Analytics)

Go-to-Market Programs:

• Define, plan, and execute go-to-market for a set of integrated products, in partnership with Product Management, Marketing and Sales/Account Management teams.
• Tier the launch of products, align resources to the opportunity, identify and analyze KPIs to measure effectiveness and identify areas to improve.

Product Messaging / Positioning:

• Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points.
• Engage with customers at events and through key touch points to drive awareness to adoption.

Marketing and Sales Content:

• Develop and deliver high-impact assets such as presentations, case studies, battlecards, playbooks, and competitive assessments.
• Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiation.