Define and evolve Fieldguide’s ICPs, buyer and user personas, and messaging frameworks across executives, practitioners, and operators.
Own product positioning, value propositions, and category narrative, ensuring clear differentiation and consistency across all channels.
Translate product strategy and roadmap into clear GTM priorities that align with company objectives.

GO-TO-MARKET & LAUNCH EXECUTION:

Lead end-to-end GTM strategy for product launches and major feature releases, from scoping and tiering to messaging, enablement, and measurement.
Partner with Product to define launch goals, success metrics, and adoption targets, and ensure launches deliver measurable impact.
Ensure launches are tightly coordinated across Product, Sales, Marketing, and Customer Success.

SALES & CUSTOMER-CENTRIC ENABLEMENT:

Think deeply about how Fieldguide products are sold and what sales teams need to win.
Partner with Sales leadership to define enablement strategy, including core narratives, pricing and ROI stories, objection handling, and competitive differentiation.
Oversee the creation of high-impact sales assets, training materials, and launch enablement that are practical, clear, and used in the field.

Fieldguide

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG. They are based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. The team is inclusive, driven, humble and supportive.

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