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Product Expertise & Collaboration:
- Reinforce product-market fit through daily collaboration with Product Managers.
- Become the master product SME for the GTM organization, deeply understanding PM goals, priorities, and challenges.
- Serve as the connective tissue between product development and go-to-market execution.
Launch Excellence:
- Own the product launch process from planning through execution, driving cross-functional alignment and accountability.
- Create predictable, scalable feature launches that generate excitement internally and drive market differentiation.
- Partner with Product Management on discovery & pilot programs that validate feature value and gather early feedback.
Messaging & Enablement:
- Develop compelling messaging and positioning for new features that clearly articulate value to technical and non-technical audiences alike.
- Ensure product knowledge is shared broadly across the organization through clear, accessible documentation.
- Partner with marketing peers to design and deliver enablement programs for Sales and Customer Success teams.
Joist AI
Joist AI connects product and go-to-market teams. They appear to be a small, early-stage startup with a passionate and collaborative team.