Senior Director of Content & Product Marketing

Strategic Direction:

• Set the strategic direction for product marketing across Maven's maternity, fertility, parenting/pediatrics and menopause programs.
• Develop and execute positioning strategies that differentiate Maven in market to varying audiences.
• Translate complex product and clinical capabilities into simple, outcome-driven messaging that resonates with buyers.

Content Strategy & Execution:

• Drive unified content strategy from campaigns to thought leadership to field materials, ensuring consistent storytelling across deal and customer presentations.
• Develop content frameworks that support the field team's pipeline generation goals.
• Create scalable content processes that maintain quality while increasing output velocity.

Cross-Functional Leadership:

• Partner with Growth Marketing to align content strategy with demand generation goals.
• Work with Customer Success to develop proof that drives enrollment and accelerate sales cycles.
• Coordinate with clinical teams to translate outcomes data into business impact narratives.