Lead global marketing efforts to the enterprise audience for Firefox, with an initial focus on expanding our footprint in Europe in a key 6-month strategy role. Lead the inbound marketing efforts to successfully launch an enterprise browser business, including segmentation, market entry strategy, pricing strategy, positioning, messaging, channel strategy and sales enablement. Directly responsible for the marketing activity, including defining both the market entry strategy and the organization required to drive business growth.
Focused on driving multiple brands’ strategies and tactical implementation, supporting strategic brand campaign development using data-driven and insights-led brand planning to develop full-funnel brand marketing campaigns to drive relevance, awareness, acquisition, and retention. This role involves end-to-end project management of multi-channel marketing plans, collaborating across teams, and ensuring campaigns are delivered on time and within budget. The ideal candidate is a self-starter who is flexible, highly organized, and possesses strategic and creative brand communications experience.