Source Job

US

  • Build a deep understanding of segment-specific pain points, ambitions, and perspectives.
  • Craft compelling value propositions, differentiators, and use cases that resonate with diverse audience segments.
  • Collaborate closely with Commercial, Clinical, Care Operations, and Product teams to develop and support the go-to-market strategy.

Market Research B2B B2C Digital Marketing Content Marketing

20 jobs similar to Product Marketing Director

Jobs ranked by similarity.

$130,000–$150,000/yr
US

  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Develop clear and compelling product positioning, value propositions, and messaging.
  • Develop and execute go-to-market strategies for new product launches and feature releases.

Anomali is a security operations platform that is modernizing security operations with its AI-powered Copilot. They have a cloud-native security data lake which consolidates visibility and provides speed, scale, and performance while reducing the cost of security analytics.

US Unlimited PTO

This role shapes how Built shows up in the market and owns the positioning and narrative for a portfolio of emerging products. Runs integrated campaigns that drive awareness, revenue, and adoption. Perfect for builders who thrive in 0→1 environments and know how to turn early signals into scalable market momentum.

Built is the AI-powered platform transforming the way real estate is financed, developed, and managed.

$110,000–$147,000/yr
US

  • Build and drive the go-to-market positioning and strategy for the Expert Insights offering.
  • Craft product messaging and develop impactful go-to-market strategies.
  • Work cross-functionally with product, sales, and marketing teams to drive business impact and growth.

AlphaSense, founded in 2011 and headquartered in New York City, is a market intelligence and search platform built on AI to deliver insights.

US

  • This role will consolidate content and product marketing leadership to drive pipeline.
  • The role requires someone who can command strategic positioning while ensuring tactical execution excellence across every customer touchpoint.
  • The individual will be the primary architect of Maven's market story, translating clinical excellence and product innovation into compelling business outcomes that win deals and drive pipeline velocity.

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us.

US

This role shapes go-to-market strategy, messaging, and positioning across complex technical solutions. Senior Director will manage a team of product marketers, develop compelling content, and partner closely with Sales and Product teams to drive adoption and revenue. Requires strategic thinking combined with hands-on execution, ensuring successful product launches, customer engagement, and market differentiation.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.

$70,000–$120,700/yr
US

  • Drive go-to-market execution for B2B seller tools and features.
  • Shape positioning and value propositions by partnering with Product teams to gather seller feedback.
  • Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets.

Jobgether is a company that uses an AI-powered matching process to ensure job applications are reviewed quickly, objectively, and fairly. They have an inclusive, people-first culture recognized as one of the Best Employers.

$116,644–$160,400/yr

  • Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets.
  • Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives.
  • Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers.

Mom's Meals provides fully prepared, refrigerated meals delivered directly to homes nationwide. They focus on providing meals for health plans, government programs and individuals, promoting health and independence through nutrition.

US

  • Build the product marketing function from the ground up.
  • Shape the product narrative and support go-to-market execution.
  • Enable sales confidence and client growth.

JamLoop unifies CTV and digital advertising into one simple, performance advertising platform.

$190,000–$304,000/yr
US

  • Own the global positioning, messaging, and value propositions for our advertising products.
  • Lead integrated GTM for new ad products and features: research, segmentation, messaging, and launch strategy.
  • Build and mentor a world-class Ads Marketing function (product marketing, demand gen, content, and operations).

Life360’s mission is to keep people close to the ones they love, with a category-leading mobile app and Tile tracking devices.

US

  • Define and own product positioning and messaging that clearly communicates value across multiple customer segments and channels.
  • Develop and execute a data-driven product marketing strategy aligned with overall business objectives.
  • Lead go-to-market planning and execution for new product launches and major updates in close partnership with product, sales, and customer success.

Jobgether uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against a role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$160,000–$180,000/yr
US Unlimited PTO

  • Own the end-to-end marketing strategy, driving demand generation, brand, communications, and product marketing.
  • Shape positioning, messaging, and go-to-market strategy while ensuring a deep understanding of customer needs and buying preferences.
  • Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation.

Casechek innovates the implant supply chain, bringing transparency to patient care costs by automating workflows for vendor-supported surgical procedures. They are a hybrid, remote, and in-person team based out of Chicago's Fulton Market, valuing diversity, curiosity, and a passion for learning.

$70,000–$120,700/yr
US

  • Drive go-to-market execution for B2B seller tools and features, including launch planning, messaging, and channel coordination.
  • Shape positioning and value propositions by partnering with Product teams to gather seller feedback.
  • Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets.

Jobgether uses an AI-powered matching process to ensure candidate applications are reviewed quickly, objectively, and fairly. Their system identifies the top-fitting candidates, and this shortlist is shared directly with the hiring company.

  • Drive messaging, positioning, and clarity around Included Health’s product roadmap and innovation priorities.
  • Synthesize customer voice, competitive intelligence, and market trends to inform roadmap commitments.
  • Develop timely narratives and product demos to support launch campaign success across clients.

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation, raising the standard of healthcare for everyone.

  • Build tailored GTM strategies that extend Replicant’s core positioning into differentiated industry and solution narratives.
  • Conduct market research, track competitor moves, and lead win/loss analysis.
  • Lead cross-functional launch planning and execution—from market validation to messaging, GTM strategy, enablement, and post-launch optimization

Replicant built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence.

$230,000–$260,000/yr
US 12w maternity

  • Own Jasper’s overarching product story and messaging framework across products, personas, and verticals.
  • Translate complex technical innovation into clear, differentiated positioning that resonates with executive buyers and end users alike.
  • Lead, coach, and develop a team of PMMs who are strong in strategy and storytelling.

Jasper is the leading AI marketing platform, enabling companies to reimagine their marketing workflows and drive higher ROI. Jasper is a remote-first organization with team members across the US, France, and Australia and is trusted by nearly 20% of the Fortune 500.

Europe

  • Own end-to-end product launches including positioning, enablement, and market amplification.
  • Create a competitive intelligence system to empower the sales team.
  • Measure and optimize marketing asset performance based on data insights.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US

  • Develop and execute comprehensive launch plans for new payment products coordinating across product, sales, and marketing teams.
  • Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand.
  • Create differentiated positioning that translates technical capabilities into clear business value for target buyers.

Astra is building mission-critical infrastructure for moving money at scale, processing billions in annual transaction volume with 99.9%+ uptime.

US

  • Define and lead our end-to-end GTM strategy for new hardware products.
  • Deeply understand the customer and translate insights into compelling products.
  • Own positioning, messaging, and value propositions that differentiate our brand.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US

  • Develop clear and effective production manufacturing solution messaging by persona and industry vertical.
  • Maintain up-to-date messaging and product marketing assets for all of Fictiv’s production manufacturing and supply chain service offerings.
  • Enable sales teams with product trainings and sales enablement materials.

Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally across Fictiv’s four global manufacturing centers.

North America Europe Australia Unlimited PTO

  • Develop a strong working understanding of LucidLink’s technology, customer workflows, and competitive landscape.
  • Own end-to-end go-to-market for features, use cases, and solutions.
  • Translate technical concepts into clear, compelling stories for different audiences and industries.

LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. Our cloud-based technology enables teams to instantly access files and collaborate from anywhere in a familiar format that works like a local hard drive.