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US

  • Define and lead our end-to-end GTM strategy for new hardware products.
  • Deeply understand the customer and translate insights into compelling products.
  • Own positioning, messaging, and value propositions that differentiate our brand.

Product Marketing GTM Strategy Messaging Communication

20 jobs similar to Product Marketer

Jobs ranked by similarity.

$140,000–$165,000/yr
Unlimited PTO

  • Own messaging and positioning for your product area or customer segment.
  • Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally.
  • Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS.

Pulley's mission is to make it easier for anyone to start a company by helping founders understand, operate, and optimize their ownership from day one. They are a high-performing, product-driven team building the next generation of equity and business management tools in an AI-native world.

US

This role shapes go-to-market strategy, messaging, and positioning across complex technical solutions. Senior Director will manage a team of product marketers, develop compelling content, and partner closely with Sales and Product teams to drive adoption and revenue. Requires strategic thinking combined with hands-on execution, ensuring successful product launches, customer engagement, and market differentiation.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.

$116,644–$160,400/yr

  • Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets.
  • Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives.
  • Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers.

Mom's Meals provides fully prepared, refrigerated meals delivered directly to homes nationwide. They focus on providing meals for health plans, government programs and individuals, promoting health and independence through nutrition.

$230,000–$260,000/yr
US 12w maternity

  • Own Jasper’s overarching product story and messaging framework across products, personas, and verticals.
  • Translate complex technical innovation into clear, differentiated positioning that resonates with executive buyers and end users alike.
  • Lead, coach, and develop a team of PMMs who are strong in strategy and storytelling.

Jasper is the leading AI marketing platform, enabling companies to reimagine their marketing workflows and drive higher ROI. Jasper is a remote-first organization with team members across the US, France, and Australia and is trusted by nearly 20% of the Fortune 500.

US

  • Define and own product positioning and messaging that clearly communicates value across multiple customer segments and channels.
  • Develop and execute a data-driven product marketing strategy aligned with overall business objectives.
  • Lead go-to-market planning and execution for new product launches and major updates in close partnership with product, sales, and customer success.

Jobgether uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against a role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

  • Act as the voice of the market in product development.
  • Own global positioning, messaging, and value propositions across all Deel products.
  • Build and scale a Product Marketing org that mirrors a Product org.

Deel is an all-in-one payroll and HR platform for global teams, aiming to unlock global opportunity for every person, team, and business. They are among the largest globally distributed companies with a team of 7,000 spanning more than 100 countries.

$240,000–$300,000/yr
US

  • Collaborate with product management to create a shared vision of how we show and describe the value of G-P's offerings.
  • Build a world-class Product Marketing team to ensure that the team is appropriately staffed and mentored to deliver on G-P's product marketing goals.
  • Create product positioning, messaging and value propositions that differentiate G-P in the market.

G-P's Global Employment Platform enables clients to expand into over 180 countries quickly. Their diverse, remote-first teams are essential to their success, fostering innovation and valuing every contribution.

Europe

  • Own end-to-end product launches including positioning, enablement, and market amplification.
  • Create a competitive intelligence system to empower the sales team.
  • Measure and optimize marketing asset performance based on data insights.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US

  • Build the product marketing function from the ground up.
  • Shape the product narrative and support go-to-market execution.
  • Enable sales confidence and client growth.

JamLoop unifies CTV and digital advertising into one simple, performance advertising platform.

$160,000–$215,000/yr
US

  • Own the go-to-market (GTM) launch process, creating and managing cross-functional plans to ensure successful, high-impact releases.

Eve is redefining what’s possible in legal technology by empowering law firms with AI-driven solutions that elevate how they operate, serve clients, and grow. They are used by over 550+ law firms and are backed by top investors, growing quickly with a world-class team.

US

  • Develop clear and effective production manufacturing solution messaging by persona and industry vertical.
  • Maintain up-to-date messaging and product marketing assets for all of Fictiv’s production manufacturing and supply chain service offerings.
  • Enable sales teams with product trainings and sales enablement materials.

Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally across Fictiv’s four global manufacturing centers.

$130,000–$150,000/yr
US

  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Develop clear and compelling product positioning, value propositions, and messaging.
  • Develop and execute go-to-market strategies for new product launches and feature releases.

Anomali is a security operations platform that is modernizing security operations with its AI-powered Copilot. They have a cloud-native security data lake which consolidates visibility and provides speed, scale, and performance while reducing the cost of security analytics.

US

  • Build a deep understanding of segment-specific pain points, ambitions, and perspectives.
  • Craft compelling value propositions, differentiators, and use cases that resonate with diverse audience segments.
  • Collaborate closely with Commercial, Clinical, Care Operations, and Product teams to develop and support the go-to-market strategy.

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.

  • Define the 'why, when, and what' of the products the engineering team builds, leading cross-functional teams from ideation to launch.
  • Build a product and strategy that reflects Insider's vision, clearly articulating the business value to the product team.
  • Define the release process, coordinate activities to bring products to market and manage/prioritize product items.

Insider One provides a platform for marketing and customer engagement teams, unifying data, personalization, and journey orchestration across channels with AI. They have 1,500+ team members across 30+ offices and are backed by investors like Sequoia Capital, trusted by 2000+ customers.

  • Build tailored GTM strategies that extend Replicant’s core positioning into differentiated industry and solution narratives.
  • Conduct market research, track competitor moves, and lead win/loss analysis.
  • Lead cross-functional launch planning and execution—from market validation to messaging, GTM strategy, enablement, and post-launch optimization

Replicant built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence.

$110,000–$147,000/yr
US

  • Build and drive the go-to-market positioning and strategy for the Expert Insights offering.
  • Craft product messaging and develop impactful go-to-market strategies.
  • Work cross-functionally with product, sales, and marketing teams to drive business impact and growth.

AlphaSense, founded in 2011 and headquartered in New York City, is a market intelligence and search platform built on AI to deliver insights.

$250,000–$350,000/yr
US

  • Lead the team sitting at the center of Marketing, Product, and Sales.
  • Own the story, the positioning, and the proof that Webflow's platform drives revenue for customers.
  • Work across brand, growth, comms, and our Revenue teams to align how Webflow brings its product to market.

Webflow is building the world’s leading AI-native Digital Experience Platform as a remote-first company. They empower teams to design, launch, and optimize for the web without barriers, and believe the future of the web, and work, is more open, more creative, and more equitable.

$70,000–$120,700/yr
US

  • Drive go-to-market execution for B2B seller tools and features.
  • Shape positioning and value propositions by partnering with Product teams to gather seller feedback.
  • Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets.

Jobgether is a company that uses an AI-powered matching process to ensure job applications are reviewed quickly, objectively, and fairly. They have an inclusive, people-first culture recognized as one of the Best Employers.

US

  • Own positioning & differentiation, defining the pitch architecture and category narrative.
  • Run the release calendar & launches, driving cross‑functional accountability and orchestrating launches end‑to-end.
  • Create core product marketing content & assets, turning product briefs into crisp messaging.

Zowie is revolutionizing how businesses interact with their customers by creating AI Agents to handle customer interactions, delivering personalized experiences. They are an early-stage company that values product marketing, invests in it strategically, and are unafraid of taking creative chances.

Europe

  • Develop and maintain technical sales assets.
  • Conduct product training sessions for sales, customer success and marketing.
  • Collaborate with marketing to maintain accurate, differentiated messaging across campaigns, product launches, and thought leadership.

Axelera AI is creating the next-generation AI platform to support anyone who wants to help advancing humanity and improve the world around us.