Job Description
In this role, you will:
- Develop clear and effective production manufacturing solution messaging by persona and industry vertical to be used in marketing and sales campaigns.
- Maintain up-to-date messaging and product marketing assets for all of Fictiv’s production manufacturing and supply chain service offerings.
- Interact with customers and Fictiv sales reps to document win/loss analysis and deepen the understanding of the target audience.
You will also:
- Evaluate Fictiv’s positioning against the competition to inform positioning and accentuate differentiation in the market.
- Direct launch campaigns to promote new feature releases and services.
- Deliver clear messaging for emails, ads, web landing pages, brochures and technical positioning to support marketing campaigns and SEO initiatives.
Furthermore, you will:
- Enable the sales teams with product trainings and sales enablement materials.
- Identify case studies and testimonials that provide clear, quantifiable examples of Fictiv’s value.
About Fictiv
Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally across Fictiv’s four global manufacturing centers.