Senior Manager, IP Marketing (Fixed-Term Contract)

Lead and scale the IP Marketing practice, developing strategies, frameworks, and best practices—leveraging audience insights and market trends—to grow awareness and engagement for top IP and develop Big Hits. Oversee and mentor a high-performing team, ensuring the team is equipped for fostering growth across story lifecycle stages. Oversee full-lifecycle promotional frameworks for priority titles across key languages, while strategically allocating resources for maximum impact and ROI. Translate broader business and marketing strategy into IP marketing initiatives and campaigns, ensuring seamless execution and optimization to meet company and department goals. Build internal rapport as a strategic partner and align IP marketing priorities across marketing functions, Content & Creators, Strategy & Business Operations, Studios, and the Global IP teams. Collaborate with internal and external partners to support IP adaptations across a range of formats—including Film, TV, Publishing, and Webcomics—amplifying the IP’s reach and generating value throughout the Wattpad and WEBTOON ecosystem. Oversee performance optimization across channels, identifying opportunities for maximum impact and efficiency.